After hitting a marketing home run, Coinbase bolsters its employee ranks

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Coinbase recently added a former Chief Economist and Director of the SEC’s Division of Economic and Risk Analysis (DERA) to its vice president ranks, as it prepares for a major hiring spree.

Meanwhile, the largest US cryptocurrency exchange by trading volume revealed it will hire up to 2,000 new employees in 2022 across several teams–bolstering its product, engineering, and design departments.

Coinbase to scale and expand its product offering

Coinbase recently added Scott Bauguess to its high ranks as the new Global Regulatory Policy VP.

Prior to joining the US crypto exchange, Bauguess spent over a decade of his career working for the SEC. 

As the Chief Economist and Director of the SEC’s DERA, he was overseeing the Division’s risk assessment developments–aimed at detecting “fraud and misconduct in the Commission’s investigation and examination programs, specifically in the areas of corporate issuers, broker-dealers, and asset managers.” 

In his own words, Bauguess, who predicts “tectonic changes to the regulatory landscape,” is going to work with regulators worldwide “to advance a safe, efficient, and effective” framework for crypto.

He disclosed his plans to continue his McCombs Business School (adjunct) faculty position, at the University of Texas.

Aggressively hiring 

While the regulatory veteran revealed that he is recruiting fresh blood for his policy team at Coinbase, the company’s Chief People Officer L. J. Brock wrote a blog post, announcing the crypto exchange is going to be aggressively hiring this year.

“We see enormous product opportunities ahead for the future of Web3. We believe our industry is in its infancy and that building onramps for individuals to participate is critical to driving the next generation use case of crypto,” said Brock, noting that Coinbase will be both expanding and scaling its product offering.

He pointed out that “crypto companies are more visible than ever before”–with mainstream adoption at full throttle.

Such statements bear weight considering that the crypto exchange’s Super Bowl commercial was so successful in sparking a public interest that the Coinbase site crashed from traffic.


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